Fulton Hall 441
Telephone: 617-552-3142
Email: linda.salisbury@bc.edu
Consumer Finance; Financial Vulnerability; Choice Modeling; Decision-Making; and Public Policy.
Linda Court Salisbury’s general research interests are in consumer decision-making, with a primary focus on financial decisions and temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as financial vulnerability, debt repayment, information disclosure, credit scoring, choice diversification, preference uncertainty, and customer satisfaction. Her research has appeared in academic journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing.
Professor Salisbury currently teaches Marketing Analytics and Customer Research courses.
.” (With Min Zhao.) Journal of Public Policy & Marketing, 39 (3), 284-304. July, 2020.
“.” (With Martin Mende, Gergana Y. Nenkov and Maura L. Scott.) Journal of Consumer Psychology, 30 (2), 379-391. March, 2019.
“.” (With Andrea Godfrey Flynn and Kathleen Seiders.) Journal of Service Research, 20 (3), 292-305. August, 2017.
.” (With Benedict Dellaert, Joffre Swait, Wiktor L. Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg and Anthony A. J. Marley.) Customer Needs and Solutions, 5, 51-64. May, 2017.
“.” (With Fred M. Feinberg and Yuanping Ying.) Marketing Science, 35 (6), 976-994. November-December, 2016.
“.” (With Gergana Y. Nenkov.) Journal of Consumer Psychology, 26 (3), 417-425. July, 2016.
“.” Journal of Public Policy & Marketing, 33 (1), 49-64. April, 2014.
“.” (With Fred M. Feinberg.) Journal of Marketing Research, 49 (3), 320-335. June, 2012.
“.” (With Daniel Navarro-Martinez, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J. L. Harris.) Journal of Marketing Research, 48, S60-S77. 2011.
“.” (With Fred M. Feinberg.) Marketing Science, 29 (1), 1-17. January-February, 2010. Reprinted in "From Little's Law to Marketing Science: Essays in Honor of John D.C. Little (2016), John R. Hauser and Glen L. Urban, eds., MIT Press, Cambridge, MA."
“.” (With Fred M. Feinberg.) Marketing Science, 29 (1), 32-39. January-February, 2010.
“.” (With Fred M. Feinberg.) Journal of Consumer Research, 35 (2), 349-359. August, 2008.
“.” (With Eugene W. Anderson.) Journal of Consumer Research, 30 (1), 115-124. June, 2003.
“.” (With Seigyoung Auh and Michael D. Johnson.) Journal of Marketing Management, 19 (3), 379-400. 2003.
Before joining the Boston College faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., she worked in the consumer products, automotive, and management consulting industries.