香蕉秀

Carolyn Murphy (She/Her) '09
Vice President, Americas at WARC

Carolyn Murphy is the Vice President, Americas at WARC, the global authority on marketing effectiveness.听 In an environment of economic uncertainty and increased pressure for marketers to do more with less, WARC empowers marketers to drive sustainable commercial and cultural impact, while with relevant and real-time insights across strategy, media, creative, and digital commerce.

Carolyn graduated from 香蕉秀, College of Arts & Sciences, in 2009 with a major in English and a minor in Irish Studies. While at 香蕉秀, she interned for Fenway Sports Group, the ownership group of the Boston Red Sox, and upon graduation joined their sports marketing agency, Fenway Sports Management. At FSM, Carolyn supported sponsorship activations for the Red Sox, Boston College Athletics, Dunkin Donuts, and other leading teams and brands.听 Carolyn left Boston and moved to Silicon Alley (NYC) and began her career in the marketing technology world working at fast growing startups such as Buddy Media (acquired by Salesforce), the first social CRM tool on the market for brands, and Olapic, the initial user generated content and influencer tool to drive sales on ecommerce sites. While at these companies, Carolyn helped brands such as Calvin Klein, Keds, VF Corp, and Estee Lauder with their social and e-commerce strategies.

She now leads WARC across North and South America, helping brands, agencies, and media companies save time by ensuring they make marketing choices that are both effective and drive growth.

With over a decade of experience, Carolyn specializes in building strategic marketing strategies and leading cross-functional customer centric B2B teams.