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CSR Research: The Value of Corporate Citizenship

ResearchBrief_1483653945_144

An employee-friendly culture can have a positive impact on the quality of financial reporting

Companies that invest more in employee benefits require fewer financial restatements.

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ResearchBrief_1483653945_144

Inclusive corporate policies increase firm value

Companies with inclusive policies for LGBT employees have higher stock returns, market valuation, and employee productivity.

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ResearchBrief_1483653945_144

Firms find greater value from corporate citizenship in countries with weaker market-supporting institutions

In countries where market-supporting institutions are weak, corporate citizenship or CSR initiatives improve a firm’s competitive advantages by reducing transaction costs and facilitating access to resources.

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ResearchBrief_1483653945_144

Social activism impacts corporate political influence

Investments in corporate citizenship and the improved reputation that can come with such investments can help companies inoculate against the most severe effects of boycotts.

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ResearchBrief_1483653945_144

Focusing on the future creates financial benefits now

Firms that take a long-term view and invest in corporate citizenship are rewarded with lower equity costs.

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ResearchBrief_1483653945_144

Firms with strong performance managing material environmental, social, and governance issues achieve superior market performance

Companies earning high ratings on environmental, social, and governance (ESG) indicators deemed material to their business financially outperform those with poor ratings on the same issues.

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ResearchBrief_1483653945_144

Corporate citizens are a less risky bet

Companies with strong corporate citizenship performance are less affected by risks and are more likely to hold onto cash.

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ResearchBrief_1483653945_144

For the general public, your company’s reputation isn’t built on financial performance, but good public reputation can increase financial value.

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ResearchBrief_1483653945_144

Communicated corporate citizenship: The key to keeping customers

To retain customers, companies should invest in corporate citizenship programs and communication about such programs.

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ResearchBrief_1483653945_144

Strong corporate citizenship programs bolster financial performance during crises

RESEARCH BRIEF - Investors assign a premium to firms with strong corporate citizenship performance during a crisis of trust.

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ResearchBrief_1483653945_144

Communicating CSR to consumers

RESEARCH BRIEF - Consumers have more favorable perceptions of a company’s reputation when they know more about its corporate citizenship efforts, and prefer to receive corporate citizenship communications that are informative, transparent, relevant to their lives, and factual in tone.

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ResearchBrief_1483653945_144

Stronger performance and better returns: The benefits of cross-listing

RESEARCH BRIEF - Companies that cross-list in the United States have stronger corporate citizenship performance than those that do not.

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