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  • 03/30/2022

Storytelling engages customers in corporate citizenship on a personal level

RESEARCH BRIEF - Communicating CSR commitments and results within the context of stories ...

  • 10/28/2020

What makes the media more likely to cover unethical corporate behavior?

RESEARCH BRIEF - The media reports on corporate social irresponsibility events significant...

  • 11/22/2019

Use social media to promote corporate citizenship? Try two-way communication

RESEARCH BRIEF - Brands may be missing the opportunity for two-way communication with cons...

  • 08/15/2017

ACHIEVE MORE in corporate citizenship

Your updated resource for corporate citizenship: explore classes on corporate social respo...

  • 09/30/2015

From token support to meaningful action

Signing petitions, 鈥渓iking鈥� a post or joining a Facebook page, and wearing pins/ribbons ar...

  • 07/22/2015

Trends in GRI reporting: value, digital, and ethics

The Global Reporting Initiative's "Reporting 2025" project aims to explore the future of c...

  • 06/30/2015

Effective CSR communication: Which tactic when?

Communicating your CSR efforts effectively is critical in helping stakeholders understand ...

  • 03/09/2015

How to build an effective CSR strategy: Insight from Center members

When building your CSR strategy, keeping business goals and stakeholders interests in mind...

  • 02/26/2015

Twitter Chat: CSR and Digital Communications

Dell and 香蕉秀CCC recently explored CSR marketing in the digital era and provided insight int...

  • 02/17/2015

CSR and social media: how to amplify your communication efforts

Developing a thoughtful social media strategy can provide CSR practitioners with an engagi...

  • 11/19/2013

Cause-related marketing is a brand鈥檚 best bet for Facebook visibility

This study considers the effectiveness of two marketing techniques associated with donatin...