When you use social channels from an official Boston College account, you are representing the Ļć½¶Šć brand and the University. Here are some simple guidelines to do so in the best way possible.
- Begin with āĻć½¶Šćā or āBoston Collegeā when creating a name for your Facebook, Twitter, Instagram, or other social media account to make it easy to search.āØMaintain consistency as much as possible across your platforms. (e.g. "BostonCollege" is used on Facebook, Instagram and Twitter)
- Use the icons provided by the Ļć½¶Šć social media team as your account profile images (avatars).āØ Never use the Boston College seal or the Ļć½¶Šć Athletics logo as your profile image.
- Use the . If you would like to choose your own, make sure it is sized correctly and you have permission to do so.āØ Photos work best due to various screen sizes (versus graphics with text).
- Use related or complementary elements and colors throughout the rest of your profile for a more polished feel. āØ(This is not mandatory but recommended.) More on the Ļć½¶Šć colors.
Thinking about a new social media channel?
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Social Media Branding
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The Office of University Communications design and social teams created graphic templates for Ļć½¶Šć social media managersā use. They are branded with Ļć½¶Šćās color palette and fonts, and are available in varying sizes to accommodate any social platform.
The instructions provide guidance on how to edit and save graphics for use on any official Ļć½¶Šć department or school social account.
Note: You must have a Canva account
Schools & Colleges
To make it easy for the Ļć½¶Šć community to identify the Boston College schools that maintain social media channels and to ensure brand consistency, these accounts should always display the college's official social media avatars given to you by the OUC social media team. The avatar consists the name of the college underneath the Ļć½¶Šć seal in the collegeās colors of maroon and gold. No other groups should use this avatar.
Academic Departments & Student Life
To ensure all Boston College academic and administrative departmentsā social media channels are easily identifiable and have a cohesive look, the avatars are the same maroon and gold color but use the Boston College wordmark with the department name underneath.
Institutional Departments & Centers
Boston Collegeās institutional department, centers, and other official accounts are identified with a maroon and gold color scheme and a large Ļć½¶Šć watermark. The use of an eagle icon with the name of each department or center signifies it is an official Ļć½¶Šć account.