Dr. Mary Cronin’s current research focuses on managing and measuring social impact, including innovations in corporate citizenship, social impact investing, and social entrepreneurship. She also analyzes the impact of intelligent, wirelessly connected products on industry competition and transformation as well as the consumer privacy implications for remote monitoring of product usage, particularly in the health, medical and automotive sectors.ÌýDr. Cronin is the author of theÌýInternet of Things, in Top Down InnovationÌý(Springer, 2014);ÌýSmart Products, Smarter Services: Strategies for Embedded ControlÌý(Cambridge University Press, 2010);ÌýUnchained Value: The New Logic of Digital BusinessÌý(Harvard Business School Press);ÌýGlobal Advantage on the Internet: From Corporate Connectivity to International CompetitivenessÌý(Van Nostrand Reinhold);ÌýElectronic Commerce, Alliance for Converging Technologies (Toronto);ÌýDoing More Business on the InternetÌý(Van Nostrand Reinhold); andÌýDoing Business on the Internet: How the Electronic Highway Is Transforming American CompaniesÌý(Van Nostrand Reinhold). Dr. Cronin is a member the editorial board of Electronic MarketsÌýand the Advisory Council for Computing and IT for Brown University.
